According to data released by the CNNIC (China Internet Network Information Center) the number of mobile Internet users in China rose by over 11% to 557 million in 2014 compared to 2013.
This means that over 86% of Internet users in Mainland China are accessing the web via their mobile phone, an increase by 5%.
The overall Internet access rate is now at 48% with 649 million Chinese using the world wide web in total. 27% of Internet users are located in rural areas.
35% of Internet users own a tablet, the number goes up to 51% for users in higher education. The group of Internet users who consume video on a mobile phone is slightly bigger than those who watch videos on a computer or tablet.
These numbers clearly show that edtech startups who want to reach learners in China need to provide a native mobile experience, even more so in the years to come.
Further Reading
- China now has 557M mobile internet users, grand total of 649M netizens | Tech in Asia
- China Reaches 649M Internet Users in 2014: Report | TechNode
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